Curses to Timing
This advert was filmed in Liverpool Street Station in London, about 30mins before we went through there on our way to Wieden and Kennedys. It was created by MC Satchi for T-Mobile, very few of the dancers were proffesionals, most of the initial dancers normal people who'd been given a tape with the choreography on, and had only been to one rehearsal, the night before shooting. Everyone involved had been told they had to get at least one other person dancing, which meant the end result was more than half the dancers were just passing through station and had nothing to do with the set up.
I really love this advert, it fits so well to T-Mobiles "Life is for Sharing" it must of been really fun to film, and if i Had been there, yes I definatley would of been dancing.
My SWOT analysis
15 years ago
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