London Day Trip 2

The second time we went down to London in Febuary 2010 was to visit BBDO AMV and Dare. We were given a live brief from AMV for Think!, a government sponsored program to raise road awarenes. We were asked to design an advertising campaign to raise Motorcyclists and Drivers awareness of each other. I designed a pair of TV adverts each in the design of a computer game, each portraying roads from either the cyclists or the drivers point of view but narrating it form the others. The advert was designed to portray that the other person on the road is in fact an actual person and could even by your friend. I did this as most road accidents accour within 7 minutes of the home, so the odds are fairly high of you knowing anybody else involved. I also tried to portray the strengths and weakness of both cars and bikes in the form of game mechanics, for instance motorcyclist tend to be much more aware of the road than drivers, so i showed this as a Radar etc. The Ad was well liked by Phil Martin and Brian Campbell, the creative team that was working on the same brief, though they said I could do with teaming up with a copywriter, just to refine the details and script. I agree, though my undersatnding of copy and strategy is improving, it'll never be my expertise. Their critisisms were much appreciated. AMV were also kind enough to give us all layout pads and pens for free.

In the afternoon we went to see Dare a digital agency. Though we didn't have a brief from them, they did give us some intersting insights into how digital media works, something non of us had really experimented with yet. I found it quite intersesting as a whole.