New York - DDB

The second agency we visited was DDB, this was an exciting experience because it is the home of modern adevrtising. DDB stands for Doyle Dane and Bernbach, and Bill Bernbach was the man who revolutionised the way creatives worked together and how adverts were designed. Previously art directors and copywriters were almost segregated and barely spoke to each other, now we work in partnerships and more successfully bounce ideas of each other creating bigger, better and more imaginative ads.

While at DDB we were given a tour of the graphics department and we were shown how they construct things in 3d now to save on time and money.

We also got the the chance to meet with three young creatives who talked us through their experiences coming into the agency and the projects they've been working on. I also stuck behind after most the group left to talk to them further, it quickly became apparent that if i'm to get a job in the US I'll need to create a quite heavily tailored book, as many of the products I've been working on aren't sold over there, so it would lead to some confussion. This is good to know long in advance. I've exchanged e-mail addresses with them so I can approach them for book crits once I have things in motion.

The overall experience left me thinking I definatley want to work in New York, the city is amazing, the people are stupidly friendly, and there is just so much opportunity.