New York - Mcanns

The main reason we went to New York was to visit agencies and see how the industry works in the States. The first agency we visited was Mcann-Erikson Worldwide. This was a highly interesting experience because for the first time we were shown much of what goes on behind the scenes. Mcanns create most of their adverts in house, and have TV studios, editing suites, printing offices and all sorts, all within the building. We got to speak with someone from their HR department, who explained exactly what we'd need to do to get a job in a New York agency, which was really good and we got alot of useful information, and because of that I'm now in the process of setting up a website to deisplay both my ad book in and my photographic portfollio. The reason for this is that in todays modern age this is the most efficient way of showing a company your work, especially when they're all the way accross the pond.

We also met a man called Bobby from Southhampton, who's working there as a graphics tech. It was really good to see him talk about his experience as a Englishman in New York, I think most of us found it quite encouraging to find him there, and it gave us hope of making it in New York ourselves.