Copywriting and Art Direction

Next up copywriting and art direction. This module was designed to help us understand which direction we were going to go, skill and job wise. We were asked to design a three poster campaign for a Phillips HD LCD Wide Screen TV, in both visual comminication, and purely copy. Not an easy task. After speaking with various agencies by this point I'd learned that in your book, they like to see the occasional thing that is good but couldn't run, because of political, or social reasons etc. The reason they like to see this is it shows quite how broad and imaginative your mind can go. This is a creative industry afterall. So this in mind I decided to go a little wild, and do something slightly off the usual path. For my visual campaign I depicted a plasma tv where the image was so sharp that it was cutting it's viewers. While my copy campaign described situations where people were getting into unusual and embarrising situations with their tv's because the image was so real. I also designed a second copy based campaign showing sentences that were being cut off because the advert was too narrow, thus needing phillips extra wide 21:9 ratio tvs. All three campaigns went down well, and I was quite happy with the end result. I think I'm still quite definatley an Art Director but I feel like I'm actually starting to get a grasp of strategy.