Strategy

Strategy in advertising is the core element that copywriters deal with, as an aspiring Art Director this isn't really in my field of expertise. But it's something that would be very usefull to learn. We were bombarded with various different products, each of which we were expected to come up with at least 30 Strategys that were useable as Strap lines. Strategey in advertising, like strategey in anything else, is a plan of how you intend to do something. In advertising this is often said within the advert usually as a Strap Line. A Strap Line is a short simple sentence that infers what te product is about. For instance Nike; just do it. Basically saying we've provided you with the gear, no more excuses. Trying to say that in such a concise way, that also attaracts the customer is a difficult skill. A good strategy spawns ideas for adverts, almost out of no where. At the end of this module, I was still not even vaguely good at strategy, but at least I was improving. I fully intend to conquer this beast of a concept.